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MANAGING YOUR SCHOOL'S REPUTATION: PROMOTE THE POSITIVE AND MITIGATE THE NEGATIVE

ISBN: 9781907567810
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£39.00
Product description

Introduction
In just 30 pages we show you how to minimise the likelihood of allegations being made against staff, protect the safety and wellbeing of both staff and pupils and have the confidence to act swiftly and decisively if an allegation is brought to your attention.

Only available as an eBook
What is an eBook? An eBook is electronic version of a printed book which can be read on a computer or a specifically designed handheld device. This eBook is in PDF format and can be shared with your colleagues.

Benefits
Managing your School’s Reputation: Promote the positive and mitigate the negative will enable you to:

Understand why managing reputation is so important
Appreciate how you can be proactive about enhancing your school’s reputation
Identify your audiences and what key messages you want to put forward
Know how to work with local media to benefit your school’s image
Know how to manage in a crisis.
Summary of contents
This guide will show you how to:

construct a proactive reputation management policy
conduct market research and know your audience
know who to contact, what they want to hear and how
prepare for how to manage your school’s reputation in a crisis
This guide includes:

over 20 templates and tools to assist you putting the guidance into practice in your school.
Chapter breakdown
Section 1: Why is your school’s reputation important?
Having read this section you will know:

why reputation is important and the possible impact of neglecting to build or maintain it
what factors contribute to how your school is viewed
what research says about parental priorities for choosing a secondary school
how to conduct your own market research
Section 2: Building reputation
Having read this section you will know:

the four components of building and maintaining your school’s reputation
the importance of spreading the good news
what your key messages will be
the best mediums for communicating messages and news
Section 3: Dealing with threats to reputation
Having read this you will know:

where to get support in a PR crisis
how to prepare for managing a PR crisis
what to communicate, to whom and how
how to rehearse who does what
Section 4: Appendices
This section includes 20 practical tools and templates to help you:

plan PR activity across the year
organise your media contacts list
undertake market research
write a 30-second pitch identifying your school’s selling points
decide how you will communicate with your key audiences
write a press release
manage a crisis one step at a time
put together a crisis statement.

Additional information
Products specifications
Author PAUL SAMPLE
Pub Date 2014-03
Binding eBook